Coffee roasted
with obsession.
Single-origin beans sourced from Ethiopia, Kenya, Colombia and beyond. Small-batch roasted in Penang. Shipped to your door the same day.
Roasted by obsession,
delivered with care.
Aroma Coffee Roastery was founded in 2022 by Daniel Tan, a former software engineer who quit his job to pursue an obsession with specialty coffee. What started as a home roaster in a George Town apartment is now a dedicated roastery with beans shipping to homes across Malaysia.
We source exclusively from farms and cooperatives we have visited personally. Every roast is profiled by hand. Every bag ships within 24 hours of roasting. This is what we believe specialty coffee deserves.
Featured Beans
Each coffee is sourced directly, roasted in small batches, and shipped at peak freshness.
Ethiopian Yirgacheffe
Jasmine, bergamot, lemon zest
Kenya AA Nyeri
Blackcurrant, tomato, brown sugar
House Espresso Blend
Milk chocolate, hazelnut, citrus zest
Velvet Espresso Reserve
Dark caramel, dried cherry, dark berry
Master Your Brew
Free brewing guides written by our roasters — no paywalls, no ads.
What Our Customers Say
"The Ethiopian Yirgacheffe is transcendent. I have been drinking specialty coffee for years and nothing has come close to the floral clarity in this cup. My V60 has never been happier."
"I switched from a big commercial roaster to Aroma six months ago and there is no going back. The House Espresso Blend in my morning flat white is consistently excellent. Shipped same day — incredible service."
"The tasting journey gift set was the perfect birthday gift for my coffee-obsessed husband. Five origins, beautifully presented, and every single one was exceptional. Already ordered another."
Stay in the Loop
New origins, brewing tips, and roastery updates — straight to your inbox. No spam, ever.